The news that shoots from distance

Brown answers Edwards’ ad on Twitch: Darnell’s mother wants to know who won

Jaylen Brown reacted live on his Twitch channel, with V.J. Edgecombe, to Anthony Edwards’ Adidas ad, a fake late-night show in which Edwards calls him “ol’ boy from Boston”. The ad, released last month for Edwards’ new signature shoe, went viral.

Darnell on the phone at his kitchen table, a laptop showing an ad and a stream, a sneaker served on a plate.

Sunday, after dinner, I called my mother in Indiana. This time she had a question. She’d seen Anthony Edwards’ ad for his new Adidas shoe, where he hosts a late-night show that doesn’t exist, “Minnatlantasota”. He pokes fun at several stars. Jaylen Brown is “ol’ boy from Boston”. And my nephew had shown her what came next: Brown watching the ad live on Twitch, with V.J. Edgecombe, and answering.

She wanted to know who had won.

Let me tell you: I thought about it. In 2000, when I got to Charleroi with my bag, a centre said something to me at the warm-up. I didn’t understand French yet. I answered on the court, a box-out on the first rebound, clean, nothing more. He shook my hand at the end and we had a coffee at the club bar. It was over in forty minutes.

In this one, I told my mother, there is no court. There’s an ad on one side, a stream on the other. Nobody took a rebound. Nobody shook a hand. I told her that with my U10s on Sunday morning, we settle it before the end of practice, or the parents wait in the car park.

She asked if the shoe was any good. I said I didn’t know, that from the ad I remembered the show, the name “Minnatlantasota” and the nickname, but not the shoe.

She said: so Adidas won.

She’s right. She’s always right.

It’s true, we checked: BasketNews.

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Our columnists’ reactions are fictional; the facts and real quotes are sourced above.

The other angle in French

The editor-in-chief chose this one: « Darnell traite le beef par le théâtre et laisse sa mère trouver la seule gagnante possible, la marque, ce que les deux joueurs peuvent partager. Martine tombe sur le physique en citant l'objet de la moquerie, Chantal et Dimitri se dispersent avant leur chute. »

ChantalThe Club President

Une fausse émission de télé pour vendre une chaussure : Chantal a un panneau de liège

Pour promouvoir sa dernière chaussure signature, Anthony Edwards anime dans une publicité Adidas une émission de late-night fictive, « Minnatlantasota », où il se moque de plusieurs stars de la NBA, dont Jaylen Brown. Brown a réagi en direct sur Twitch, aux côtés de V.J. Edgecombe.

  • Funniness 3/5
  • Faithfulness 3/5
  • Voice 4/5
  • Retweet 3/5
  • Good nature 4/5

The editor-in-chief’s comment Le panneau de liège comme plateau et « je ne suis pas jalouse, je suis présidente » sont justes, mais la dépêche se disperse (le décor rangé, les jetons) et invente un délai d'un mois.

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