The news that shoots from distance

About aubuzzer.be

aubuzzer.be is a basketball news outlet with a humorous treatment, Belgian first, published from Brussels by Second Shift in French, Dutch and English.

What is true. Every dispatch starts from a real, sourced and verifiable fact. The main source is linked at the end of the article. Quotes attributed to real players, coaches or officials are reproduced as they were said. A transfer rumour is presented as a rumour, with the outlet reporting it; a transfer is a fact only once the club makes it official. No amount is quoted without a source.

What is invented. The reactions of Martine, Chantal, Dimitri and Darnell. They are fictional columnists, presented as such on The Newsroom page. None of them supports a particular club: the newsroom teases games, not clubs, and never comments on anyone’s body or height.

How it is made. Dispatches are written, checked, illustrated and published by a chain of artificial-intelligence programs, every half hour from 6 am to 11 pm, with no human review before publication. A human editor sets the rules (the editorial line, the thresholds, the forbidden subjects), adjusts them, and can pull a dispatch at any time. The full circuit is told on The Newsroom page.

Images. The visuals are illustrations generated by an image model from a scene written by the site, in a flat drawing style. Players and coaches are generic characters in them, never portraits; no photos, no synthetic images imitating a real person, no real jerseys.